|
|
|
|
| Small Business Know How
|
|
...Post On 24 Jul 2008 |
^top |
10 Tips for Improving Your Bottom Line
It’s the little things that count - a ten percent increase in profit is more likely to come from twenty things that contribute one-half percent each, rather than from one thing that gives you the full 10 percent.
Here are 10 tips that are simple, common sense tactics to help you cut the cost of doing business.
|
|
|
|
0 Comments |
| Need More Business?
|
|
...Post On 14 Feb 2008 |
^top |
Every business needs more sales, and more customers. We often don’t think past the sale we are in the process of making, but did you ever think of second sales? What are "second sales" and why
|
|
|
|
0 Comments |
| Unleashing Your Entrepreneurial Spirit
|
|
...Post On 07 Feb 2008 |
^top |
Do you think you are in the wrong career? Is there something festering within you that is slowly surfacing until you hit the realization--that you’ve known it all along.
|
|
|
|
0 Comments |
| Your Best Salesperson – Your Business Card
|
|
...Post On 31 Jan 2008 |
^top |
Having an effective business card that captures attention and inspires someone to want to know more about you and what you offer can be your best salesperson on the street.
|
|
|
|
0 Comments |
| Care About Your Customer!
|
|
...Post On 24 Jan 2008 |
^top |
The heart of any new sale should always have an intense focus on the prosperity of your customers. This is a total turnaround from the traditional way of thinking about sales
|
|
|
|
0 Comments |
| IMPROVING YOUR BOTTOM LINE
|
|
...Post On 17 Jan 2008 |
^top |
Over the years, we have helped many companies grow profitably, using simple, common-sense tactics for cost savings that go directly to your bottom
|
|
|
|
0 Comments |
| Small Business Know-How
|
|
...Post On 10 Jan 2008 |
^top |
If you have a small business, and you plan to be successful, you must have a marketing strategy, and you must implement it consistently. However, it doesn’t
|
|
|
|
0 Comments |
| What to Consider When Evaluating Direct Marketing
|
|
...Post On 13 Dec 2007 |
^top |
What to Consider When Evaluating Direct Marketing for Your Business
Over the last two to three years, the use of direct marketing has increased by almost 20%.
|
|
|
|
0 Comments |
| Increase Your Holiday Sales
|
|
...Post On 06 Dec 2007 |
^top |
Here Are 5 Ideas That Can Increase Your Holiday Sales
We are full swing into the Christmas selling season now, and successful retailers are launching festive shopping experiences for their customers that are fast,
|
|
|
|
0 Comments |
| Opportunities Lost?
|
|
...Post On 26 Nov 2007 |
^top |
Your single greatest profit opportunity of the year is sending out a direct mail campaign in the month of January.
I've kept track of seasonal mailing results over the last 10 years and 96% of
|
|
|
|
0 Comments |
| Is Your Passion For Your Business Putting Out The Fire?
|
|
...Post On 25 Oct 2007 |
^top |
Almost six out of 10 new businesses fail before their fifth year. If you’ve ever thought about opening your own business, or you already have,
|
|
|
|
0 Comments |
| Be There!
|
|
...Post On 11 Oct 2007 |
^top |
This past week I went to visit two separate businesses (coincidentally on the same day) that were not open during their publicized hours of operation. Let me tell
|
|
|
|
0 Comments |
| What's Your Conversion Rate?
|
|
...Post On 20 Sep 2007 |
^top |
This is really a very important question that every business owner should ask. What’s a conversion rate? It’s the ratio of walk-in or telephone inquiries that convert to buyers. How often do you turn an inquiry into a sale? Think
|
|
|
|
0 Comments |
| Writing A Slogan
|
|
...Post On 13 Sep 2007 |
^top |
Do you need help creating an original slogan, or tagline for your product, service or company? That’s one of the most frequently asked questions in our advertising dept.
|
|
|
|
0 Comments |
| Is It Direct Marketing, Mail, or Response?
|
|
...Post On 06 Sep 2007 |
^top |
Direct marketing, Direct mail, Direct response: These terms are used confusingly in the trade. Direct marketing typically refers to marketing
|
|
|
|
0 Comments |
| STUDY YOUR PROSPECT
|
|
...Post On 30 Aug 2007 |
^top |
Study Your Prospect More than Your Product
The sweetest sound in any language is the sound of your own name. That's why the most important word in advertising is “you”.
|
|
|
|
0 Comments |
| Know Your Market
|
|
...Post On 23 Aug 2007 |
^top |
I met a man through business here in Macclenny, and while discussing his ads, I found that he knew the three top selling items in his store of 1000’s of items.
|
|
|
|
0 Comments |
| Make Every Ad an Invitation
|
|
...Post On 16 Aug 2007 |
^top |
Every time you correspond with your clients, prospects, vendors and other key audiences by advertisement, include a convenient way for them
|
|
|
|
0 Comments |
| Get The Most Out Of Direct Mail
|
|
...Post On 09 Aug 2007 |
^top |
Don’t Get Priced Out Of the Benefits of Direct Mail
I had someone email me from out of our county asking how they can direct mail to their area too. Their question was:
|
|
|
|
0 Comments |
| COUPONS!
|
|
...Post On 02 Aug 2007 |
^top |
Everybody loves coupons! They see them in the paper, they get excited about coming to make a purchase with you, they clip them out, they keep them in their purse
|
|
|
|
0 Comments |
| Check Your Email!
|
|
...Post On 26 Jul 2007 |
^top |
If you are going to publish an email address in your ads, or on your business cards, check your email! Last week I sent an email to a business person, who, as of yet, has not answered my email.
|
|
|
|
0 Comments |
| Be Consistent!
|
|
...Post On 20 Jul 2007 |
^top |
Consistency – More Important Than The Ad Itself
When you place an advertisement in the paper, you get the attention of many potential buyers for your product or service. The problem is always this: that potential customer seeing your ad
|
|
|
|
0 Comments |
| Don't Waste The Phone Call
|
|
...Post On 12 Jul 2007 |
^top |
Rule #1: Don't Waste The Phone Call
Remember you always want to tease your prospect to keep reading your ad. Once they have noticed it,
|
|
|
|
0 Comments |
| Don't Lie!
|
|
...Post On 05 Jul 2007 |
^top |
The main difference between a real horse and a hobbyhorse is that you can get off a real horse. And one of my hobbyhorses is telling the truth in advertising. That's not a typo.
|
|
|
|
0 Comments |
| Series Your Ads
|
|
...Post On 28 Jun 2007 |
^top |
Have you ever noticed how the big car companies have a series of teaser ads on TV when they are introducing a new car model? They start off with one idea, and make the subsequent ads
|
|
|
|
0 Comments |
| Drip Marketing To Stay In Touch
|
|
...Post On 21 Jun 2007 |
^top |
One of the best pieces of advice I ever received on customer retention was this: "Never forget a customer. Never let a customer forget you." But putting this into
|
|
|
|
0 Comments |
| Rule #1 - Too Much Info
|
|
...Post On 14 Jun 2007 |
^top |
Rule #1: Don't Give Too Much Information
Remember - you always want to get the readers attention and then “tease” your prospect to continue reading your ad.
|
|
|
|
0 Comments |
| Boost Your Responses
|
|
...Post On 07 Jun 2007 |
^top |
One of the most effective ways to boost your advertising response rates to your ads is to improve your subject line. The more relevant your subject line is to your customers and products, the more likely they are to pay
|
|
|
|
0 Comments |
| The Biggest Difference
|
|
...Post On 31 May 2007 |
^top |
A lot of people ask me, “What’s the big difference between your paper and the others in the area.” That’s a loaded question when you ask me – because the only thing we have in common with other papers is that it
|
|
|
|
0 Comments |
| Collect Your Junk Mail
|
|
...Post On 24 May 2007 |
^top |
* To Improve Your Direct Mail Marketing Results – Start Collecting Junk Mail!
Buy a filing cabinet. A big one. That's my advice for this week. Direct mail copywriters, creative directors, advertising artists, direct mail agencies
|
|
|
|
0 Comments |
| |
|
|
|
|
